Our experience with the program has been nothing short of exceptional. We've gotten a ton of qualified leads right to our calendar. Our coach has also been a great help with our sales process.
Colin S
Verified client
Booked appointments with qualified life & IUL prospects, for licensed producers
Appointments that hold, with the cost per case attached.
We buy the media, work the leads, and put qualified life and IUL prospects on your calendar. You get the leads that don't book too, and a straight answer on what each one cost.
- Vertical
- Life & IUL
- Exclusivity
- One agent per lead
- Ad account
- Ours, not yours
- Billing
- Prepaid, no retainer
- Term
- Four months
The actual problem
Lead volume is rarely the constraint.
Most producers we talk to already have leads. What they have is a pile of contacts that were sold to four other agents, dialed for two days, and then quietly abandoned when the callbacks stopped. The list looked cheap. The cost per placed case was not.
Underneath that sits a slower problem. Speed-to-lead decides a large share of these sales, and an agent on a policy review cannot answer a form fill in ninety seconds. So the follow-up happens at 7pm, or the next morning, or never. The appointment gets set and nobody confirms it, and a third of the calendar evaporates on the day.
Then there is the accounting, which is usually missing entirely. Spend goes out through somebody's ad account, applications come in, and no one in the business can say what an issued policy cost to acquire. That is the number every other decision depends on, and most agencies are running without it.
We sell conversations that happen, priced per conversation, with the math visible.
Division of labor
Who does what, in the order it happens.
| Stage | We handle | You handle |
|---|---|---|
| Media | Creative, copy, targeting and testing on Meta, written for life and IUL rather than adapted from mortgage or final expense. Campaigns run in our agency ad account on the Base and Standard programs. | Nothing. No Business Manager, no card on file, no exposure to a policy strike. |
| Capture | Our own hosted opt-in forms. Express written consent captured with timestamp, IP and the exact language shown. No purchased lists, no co-registration. | Tell us your licensed states so we only pay for traffic you can write. |
| Routing | Every lead lands in a pipeline tagged by state, product interest and consent status. One agent per lead. | Keep the pipeline stages honest. The reporting is only as good as what gets moved. |
| Follow-up | Speed-to-lead texting inside the first minute, nurture for the ones who aren't ready, rescheduling on cancellation, and confirmation before every appointment. | Answer the phone. Automation gets them to agree to a time. It does not sell the policy. |
| Reporting | Cost per lead, per booked appointment, per shown appointment, and per placed case where you record the outcome. | Tell us what closed. Without that the last column stays blank. |
The right-hand column is short on purpose. If it were long, you would be buying a job rather than a service.
The CRM
Not a bonus. The proof a show happened.
Every client works inside the Commission Scaling CRM. Insurance pipelines, speed-to-lead SMS and email, AI-assisted conversational follow-up, nurture and reactivation, appointment confirmation and rescheduling, calendar sync, and the cost reporting above.
On the Standard program you are billed on appointments that show, which is the reason the CRM is a condition rather than a bonus. It is what determines whether a show happened. Bill per show without a shared system of record and one of us is guessing.
Commission Scaling CRMPipeline view
| Contact | State | Product | Consent |
|---|---|---|---|
| J. ███████ | FL | IUL | SMS + Email |
| M. ██████ | GA | Term | Email only |
| R. ████████ | TX | IUL | SMS + Email |
| D. █████ | FL | Whole life | SMS + Email |
| A. ███████ | TX | IUL | Email only |
Programs
Three ways in, depending on who is doing the dialing.
| Program 01BaseFor the producer who dials their own and wants clean inventory. | Program 02StandardFor the agent or small agency that wants a calendar, not a list. | Program 03PremiumFor owners building a producer team. A small number at a time. | |
|---|---|---|---|
| Exclusive leads | Yes | Yes | Yes |
| CRM and automation | Included | Required, not optional | Required, not optional |
| Branded campaign, landing page, funnel | No | Yes | Yes |
| Appointments booked to your calendar | You book your own | Yes, plus the leads that don't book | Yes, plus the leads that don't book |
| Who covers ad spend | Rolled into the per-lead price | You do | You do |
| How you're billed | Per lead, prepaid | Per shown appointment | Onboarding, monthly, and per agent placed |
| Coaching | None | Two group calls weekly | Three calls weekly, private to your agency |
| Recruiting and placement | No | No | Yes |
| Price | Quoted on the call | Quoted on the call | Quoted on the call |
All three are prepaid on a four-month term with no management retainer. Split payment schedules are available and do not shorten the term. We quote on the call because the number moves with your states, your volume and your product mix, and a headline figure on a web page would be wrong for most of the people reading it.
Eligibility
We turn people down, and it is usually for one of these.
To work with us you need
- An active life insurance license in the states you want written, held now rather than pending.
- Someone who can call a new lead within about five minutes during business hours.
- A real sales process for permanent life, not a quote and a hope.
- The cash to prepay a four-month term without straining the business.
The one we decline most often is the fourth. An agent who has to stretch to prepay tends to judge the campaign in week two, and lead generation read at two weeks produces bad decisions in both directions.
The second one matters more than people expect. If leads sit until the end of the day, the economics of this stop working and no amount of media quality fixes it.
And if you want a guaranteed number of placed cases, we are the wrong vendor. Nobody honest in this industry can promise that.
Questions we get
Asked and answered.
Are the leads really exclusive?
Yes. A lead we deliver goes to one agent and is not resold or syndicated. We cannot promise that person never filled out somebody else's form on their own, and any vendor who does promise that is telling you something they cannot know.
Whose ad account does the spend run through?
Ours, on Base and Standard. Media buying is executed by our media partner inside our agency account. You get the reporting without inheriting a Business Manager, a card on file, or a policy strike against your own asset. Premium clients who want their own account can have it.
Why won't you put pricing on the site?
Because it varies by tier, states and volume, and a single number would be wrong for most people reading this. What is fixed: prepaid, four-month term, no management retainer, split payments available if the cash flow needs them.
Do I have to use your CRM?
On Standard, yes, and it is not an upsell. You are billed per shown appointment and the CRM is what establishes that a show occurred. On Base you can export leads anywhere you like.
Which states do you run?
We match campaigns to the states you are licensed in. Bring your footprint to the call and we will tell you where we can currently generate volume and where we cannot.
Why a four-month term?
Because a campaign judged on week two gets killed while it is still learning, or scaled while it is still lucky. Four months is roughly the shortest window that produces an honest read.
Do you guarantee results?
No. We are accountable for exclusive leads and, on Standard, for confirmed appointments that show. What happens inside the appointment is your process. Our earnings disclaimer says the same thing in more careful language.
How do you handle TCPA and consent?
Every lead comes from our own opt-in forms with express written consent captured, timestamped and IP-logged, and that record travels with the lead. We screen against the National Do Not Call Registry and keep internal suppression. Once a contact is yours, your compliance is yours.
Client reviews
What producers say after working with us.
4.9 average · 18 reviews
Team coached
The team is great to work with, and the leads they generated were high quality, high intent prospects. Great tool to get your pipeline filled!
Devin
Verified client
The leads have been consistent and good quality, which has made a real difference in our ability to generate new business. Our account rep has been extremely helpful in refining our approach.
Brogan W
Verified client
Our success manager has been great. Communication is always timely whenever we need assistance, and we get solid advice each week.
Sam W
Verified client
Our coach gets right to the point and has no problem telling you how to take control of these calls. We've used 7-8 different lead sources over the years, but this program has been the best.
Randy H.
Verified client
The program delivered consistent qualified leads as promised. The team has been very helpful in guiding me through the program and the framework of the system.
John K
Verified client
What I appreciate about the program is the training and coaching in addition to the leads. It's not manipulative or salesy, something that had been missing for a long time.
Gary W.
Verified client
Over the last 20+ years, I've tried dozens of lead generation and marketing systems. Until this program, none worked exactly as advertised. My coach is a true professional.
Bob A.
Verified client
This is the best service we have worked with. They are as advertised and they do what they say. Our point of contact has been extremely helpful and very responsive.
Chris
Verified client
My rep is a rockstar and always available to help. The company is great and I would recommend it.
Seb
Verified client
The ongoing coaching has been great! My coach has been great at adding value to my conversations through ideas and prompts I can take immediate action on.
Rikki
Verified client
In just the first month and a half, we've generated several million dollars in new opportunities, with a fraction of the volume required in the cold market.
KSW
Verified client
We received consistent leads from people who were looking for answers to their questions. This actually gave us qualified leads that didn't require a hard-sales approach to close.
Christopher D.
Verified client
I had the opportunity to work closely with my coach, who has been paramount in helping me learn a new way of approaching sales and broke the process down in a very practical way.
Roman I.
Verified client
I've been working with the program and my coaching team for about 2 months now and have extremely positive results. The leads are qualified; the coaching has been on point.
Russ B.
Verified client
The program truly puts you in front of high-value prospects. The coaching staff has been very helpful with my presentations to prospects.
Todd L.
Verified client
The program delivered as promised. Our rep was terrific to work with: professional, strategic and reliable.
Carl B.
Verified client
The appointments arranged so far have been top-notch. The support team is consistently responsive and quick to help.
Dagean L.
Verified client
Reviews collected via Trustpilot. Quotes condensed and staff names replaced with roles. Reviewer names shortened for privacy.
Next step
Twenty minutes, and you will know whether this fits.
We will go through your states, your current cost per case and which program makes sense. If none of them do, you will hear that on the call rather than four months in.